04Website development
House Value Finder
A digital product website that gives visitors one clear postcode-led starting point across desktop and mobile.

Project overview
Making the first step in a property-value journey obvious
House Value Finder is a digital product website built around a direct opening task: enter a postcode and begin a guided path toward a property-value resource and local agent connection.
The approved desktop and mobile captures keep the proposition, postcode field and primary action prominent. Supporting copy explains the exchange around that first step so the experience can move from initial interest into a guided journey.
01Core interaction
One clear place to begin
The opening screen is organised around a single input. The headline establishes the proposition, while the postcode field turns it into an immediate next step instead of leaving visitors to search for where the journey begins.
The supporting sentence connects that action to the wider service before the visitor commits. Headline, context, postcode and primary button form a clear sequence from understanding to action.
Proposition
The page states the property-value offer immediately.
Postcode
One familiar input gives the journey a specific starting point.
Context
Supporting copy explains what sits behind the action.
Get Started
A single primary action keeps the next step recognisable.
02Content hierarchy
Explaining the exchange around the action
The interface does not rely on the input alone. Supporting information gives visitors more context about the local-agent connection and what they can expect after starting.
That context matters because the page asks somebody to move from general interest into a guided process. Keeping explanation close to the action helps the proposition feel more transparent without weakening the focus of the first screen.

03Digital product
A guided journey inside the website
House Value Finder is presented as a digital product website and a guided lead-qualification experience. The postcode field is therefore more than a decorative enquiry form: it is the visible entrance to a wider sequence.
Only the entry state is currently captured in the repository. The remaining flow is reserved below for approved screens so validation, progression and completion can be documented accurately when the real assets are supplied.
Approved screen following postcode entry.
portrait asset slot · ready to replaceApproved middle state from the guided flow.
portrait asset slot · ready to replaceApproved final state or confirmation view.
portrait asset slot · ready to replace04Responsive design
The same priority on desktop and mobile
The desktop experience uses a broad image-led canvas with navigation for Home, How It Works, Blog and Contact Us. On mobile, the navigation condenses while the headline, supporting sentence, postcode field and primary action remain central.
The two supplied captures show how the core task stays recognisable as the composition changes. This gives the case study a grounded responsive comparison using real approved interfaces.


Project scope
What the work covers
- 01Digital product website
- 02Postcode-led entry experience
- 03Guided lead-qualification starting point
- 04Desktop interface
- 05Responsive mobile interface
- 06Supporting How It Works, Blog and Contact navigation